A new shampoo, formulated to deliver a rich, moisturizing lather and to help prevent breakouts, has taken the cosmetics world by storm.
Dove’s new Purel, a water-based shampoo with anti-bacterial properties, is a new hit and has been embraced by many women and beauty enthusiasts, including Dermablend.
The shampoo, which retails for $49, is now available in more than 200 beauty shops across the country, and it’s gaining in popularity as more women find it convenient to use instead of the old fashioned facial soap and conditioner.
While there are no official statistics to date on how many women use Dove’s Purel shampoo, one study found that about 1 in 5 women use it daily, with most of those using it as a conditioner or moisturizer.
Dermablend, which has a market cap of $8.2 billion, also sells a variety of other brands including the natural-lotion L’Oreal, the hair and makeup line L’Oréal, and the skin-care line Dove.
While Dove’s Natural Shampoo is the most popular, it is also one of the most expensive.
D’Agostino, a spokesperson for Dove, said that the price tag of the new shampoo was based on the volume of the product.
“Dove’s Natural shampoo has become the most sought-after shampoo in our stores, and consumers are spending millions on it,” he said in a statement.
“Our customers are finding that it works for both dry and dry-sensitive skin types.”
However, some consumers say that the new Purels new formula is too harsh and irritates their skin.
“The new Pure lather has become so abrasive, it makes my skin crawl,” wrote blogger Amanda McDaniel in a post on Reddit.
“I feel itchy and painful all over my face and body, and have even seen it worsen in some cases.”
The Purel brand, which was founded by D’Angelo and D’Anastasia Piazza, is best known for its natural and organic formulations.
It is currently available in grocery stores, Target, and online stores such as Amazon.
The new Purell formula was developed in conjunction with scientists from the University of California at Berkeley.
According to the company, it contains the active ingredient d’Argentin, which is responsible for its lather’s natural anti-irritant properties.
According an Amazon.com description of the Purel formula, d’Aroma, a powerful antioxidant that helps the skin absorb and detoxify, “is also incorporated in the formulation to prevent further damage to the skin.”
The company said that its Purell shampoo was formulated to provide an effective treatment for dryness and irritation, as well as improve skin’s barrier function.
While the new formula may be effective for dry and sensitive skin, some women who are looking for a more gentle formula may want to avoid the shampoo altogether.
“Although Dove’s natural shampoo is great for dry skin, its non-drying formula has some harsh ingredients, and this can lead to irritation,” wrote D’Oron, who is an active beauty blogger.
“It’s a great product, but I would recommend avoiding Dove’s products entirely.”
In a statement to Business Insider, Dove said that “the formula of the Dove Natural Shampoo has been tweaked to remove harsh ingredients such as sodium lauryl sulfate, talc, and glycerin from the formula.
We are working closely with researchers at the UC Berkeley Lab to identify more sensitive skin types to better understand the effectiveness of this product.”
In addition to using the new formulation, Dove also released a new facial cleansing line, Dove Facial Cleansing Cleanser, which costs $9.99.
The facial cleansing product, which features the brand’s popular Dove Beauty Wash and a specially formulated mask, is the first product to be sold in the United States since Dove launched the product in 2008.
In a recent interview with Time magazine, Dove founder and CEO Diane von Furstenberg said that Dove had “always been interested in beauty, and natural products, and our mission has always been to do things that are beneficial to people.”